You can't afford a $250,000 CMO.
Rent ours, two days a month.
Two marketing executives with two decades of brand, growth, and AI experience take the CMO seat at your dealership. They run your vendors, own your scorecard, and answer for the outcome. For less than the cost of one junior hire.
Right now, four vendors are running your dealership.
Your paid media is run by one company. Your SEO by another. Your website by a third. Your CRM by a fourth. Each vendor sees their slice. Nobody sees the whole picture, and nobody answers for it.
Paid Media
Reports clicks and impressions. Cost per sale is not on the dashboard.
SEO
Rankings look stable. The keywords they track are not the ones that sell cars.
Website
OEM-mandated platform. Nobody touches VDP schema or conversion architecture.
CRM
Leads go in. Nobody measures what the marketing dollars did to gross.
When sales dip, your vendors blame each other on the monthly call. A real CMO would fire somebody. You don't have one.
The CMO your store needs does not exist at a price you can pay. Until now.
| Full-Time CMO | Vendor Stack Alone | Fractional CMO | |
|---|---|---|---|
| Annual cost | $250,000+ Plus bonus, benefits, and a recruiter fee. |
What you pay now Spread across four invoices nobody reconciles. |
$90,000 Flat. No percentage of ad spend. |
| Who's accountable | One executive. If you can recruit one to a single rooftop. | Nobody. Three dashboards, three definitions of success. | Two executives who own one scorecard: units, gross, cost per sale. |
| Risk | A twelve-month salary bet on one hire. | Slow leaks you cannot see. Green dashboards, shrinking gross. | Month to month. Fire us in thirty days. |
What two executive days a month actually look like.
This is not a coaching call. It is an operating cadence. We sit on your side of the table, and your vendors know it.
Operations
- One scorecard reviewed: units, gross, cost per sale. Not clicks.
- Vendor calls run by us. We write the tickets. We check the work.
- Budget reallocated across paid, SEO, site, and CRM based on what closed.
- Every open fix tracked to done. Nothing dies in a vendor queue.
Strategy
- Competitive read: where the dealer twenty miles away is beating you.
- AI search visibility: ChatGPT, Perplexity, Gemini, Google AI Overviews.
- Conversion strategy. Phone calls over form fills. Phones close 3 to 5x better.
- Quarterly plan updated with the dealer principal. In writing.
Vendor accountability
We manage your agencies so their explanations have to survive an operator who has run the accounts.
Budget allocation
One P&L view of your whole marketing spend, reallocated monthly toward what sells cars.
Hiring and firing vendors
We take no referral fees and no percentage of spend. Our only incentive is your performance.
AI visibility
A growing share of buyers ask AI where to buy their next car. Most agencies don't know this category exists. We track it and fix it.
Two days sounds thin. It's the opposite.
A dealership's marketing month contains maybe a dozen decisions that actually move gross. Where the budget goes. Which vendor claims survive scrutiny. Which fixes jump the queue. Those decisions fit in two days. What they require is twenty years of knowing which call to make.
You're not buying hours. You're buying decisions.
Nobody pays a CMO for keystrokes. They pay for judgment: what to fund, what to kill, who to believe. Judgment doesn't take forty hours a week. It takes the right two days, every month, without fail.
The labor is already paid for.
Your vendors already have the hands. You pay them every month to execute. What's missing is the head: someone writing their tickets, checking their work, and reallocating your money based on what closed. That's the seat.
More days buy presence, not results.
A full-time CMO at a single rooftop spends most of the week in meetings, absorbing overhead you'd be paying for. The work between our sessions still happens. Your vendors execute the plan, and every ticket is tracked to done.
At average front-end gross, $7,500 is roughly two extra deals a month. If executive direction can't find two deals in a store spending five figures on marketing, fire us. You can. It's month to month.
That's the whole bet. We take it every month.The frameworks are public. The operator is the product.
We publish our audit frameworks openly. Anyone can read a 100-point audit. Very few people can run it on your specific store, in your specific market, against your specific same-brand competitor, and then make your vendors fix what it finds. That is what the seat pays for.
One number. No percentage of ad spend. No surprises.
For dealers who suspect something is leaking and want the truth from someone who is not on a vendor's payroll.
- Full teardown: paid accounts, organic, conversion architecture, VDP structure, lead flow, AI visibility
- Prioritized diagnosis with specific fixes, in the order that matters
- Walkthrough with the dealer principal
- Hand it to your vendors, execute internally, or come back to us
- Fully credited toward your first month if you engage
Two executive days a month in the CMO seat. Your vendors report to us. We report to you.
- Monthly operating cadence: scorecard, vendor calls, budget allocation
- Quarterly strategy plan with the dealer principal
- Full audit toolkit run and re-run on your store
- AI search visibility tracked and improved quarter over quarter
- Direct line to both executives between sessions
- Month to month. One dealer per market.
For groups up to four rooftops that need one marketing brain across the portfolio.
- Everything in Fractional CMO, across the group
- Group-level budget strategy and vendor consolidation
- Per-rooftop scorecards plus a group rollup
- Marketing support through buy-sells and brand transitions
- Custom scope above four rooftops
We take no percentage of ad spend and no referral fees from vendors. Every dollar you pay us, you pay out of pocket. It is a harder business model. We prefer it. It keeps us honest.
Two executives. One seat.
Ariel Coro
Helped scale a dealer group from a single rooftop to four in four years, through the buy-sells, the technology, the marketing, and the operations. Guided a rural single-point store to top five in the nation for its brand. Not a mega-group. Not a metro store. A rooftop that refused to lose.
Founder of Dealer Growth Hackers, the one-dealer-per-market growth firm. Publisher of Dealer AI Guy. Author of the open-source audit frameworks dealers across the country now run on their own stores.
Beyond the car business: two decades at the intersection of marketing, technology, and AI. Random House published author. Keynotes and AI workshops for Capital One, Procter & Gamble, Sony, Verizon, the World Bank, and forty other Fortune 500 and federal organizations.
LinkedInCosette Torres
Marketing and agency leader with Fortune 100 direct-to-consumer and e-commerce experience. Brings a branding-led growth approach with a strong track record of business expansion across diverse verticals.
She owns brand, creative direction, and the customer experience side of the seat. Ariel owns strategy, AI, and the technical growth engine. You get both.
LinkedInOnce you hire us, your competitors cannot.
A CMO cannot serve two dealers in the same market. Neither can we. One rooftop per market, protected for as long as you stay. Markets are limited and they close.
Are you replacing my vendors?
Why not just hire a full-time CMO?
Two days a month. Is that really enough?
What happens in the first thirty days?
Do you take a percentage of my ad spend?
What if my market is already taken?
How long am I locked in?
The seat is open. For one dealer in your market.
A thirty-minute call. We will tell you if your market is open, what we would look at first, and whether we are a fit. No deck. No pitch. A conversation between operators.
Book a Strategy Call